IT=Alkmaar najaarsevenement

Concept, programma, projectleider, marketing

IT=Alkmaar is de koepelorganisatie van alle grote IT-bedrijven in Alkmaar. Voor IT=Alkmaar ontwikkelde ik het najaarsevent 2021 ‘IT=Een Kunst’. Een groots event in de Grote Kerk Alkmaar met toffe sprekers, theater en entertainment en in het voortraject een online campagne. Toen het event last minute afgelast moest worden door de aangescherpte coronamaatregelen heb ik het offline event naar een online campagne getransformeerd. Werkzaamheden:

concept- en campagneontwikkeling
teksten
ontwikkeling sprekersprogramma
offline event organisatie (locatie, programma, catering, logistiek, aankleding)
online campagne (met o.a. online loterij met de Alkmaarse nachtburgemeester)
analyses en onderzoek
nieuwsbrieven en mailings
social media

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